Someone posted last week on a social media site, “Do you Yum?”
And I thought: Do I what? Is this a trick question?
Do I yum what? You mean like coffee? Or tea?
You see, “yum” in Cantonese Chinese means “to drink” (as in “yum cha” which nowadays means to go and eat “dim sum”) so I was a little confused at this question.
But the query was related to Yummly – an online repository of recipes and also a recipe search engine that has been around since 2010.
If memory serves me right, Yummly was a very primitive website back in its early days. And it was confusing to navigate and I was never quite sure where the recipes were posted from. So I never really got into the Yum craze.
So to answer the question: “No, I did not yum. But I do now.”
Today, the Yummly website is slick and full of food porn squares a la Tastespotting and Food Gawker.
I took a look at the site again last week and was amazed at what the site can do. Not only can you search by key word but also by ingredients and by your own individual tastes, diets, allergies, and so on.
If you are a food blogger and once a bunch of your recipes have been “Yummed,” you will notice that a website of all your blog’s recipes have been consolidated into your own publisher page. For example, here is the link to the Yummly publisher page for Ginger and Scotch. It’s also the image at the very top of this post.
So why should you use Yummly?
(1) To save all your favorite web recipes in one place and be able to categorize them and to find other recipe inspirations.
If you like any of my recipes (I hope you like them all!) you can save them to your personal recipe box (first you have to create your own Yummly account) by clicking the “Yum” button at the end of each post. You can also install a Yum button from the Yummly website directly to your browser.
(2) And for food bloggers, Yummly can help drive traffic to the blog. I’ve just started using Yummly so I don’t have exact metrics right now but will update in a few months time. The Yum button I’ve recently added to each post was done using the Shareaholic plug-in within WordPress.
Do let me know if you use Yummly and if you have any tips on how to get the most out of it!